In the life of all entrepreneurs, exceptional stories are commonplace, centered on their careers or the development of their entrepreneurial activities. Our imaginations are fired by examples of ground-breaking entrepreneurial ideas and successful company start-ups. But such stories are also interwoven with many failures, and conjure up an image of the entrepreneur as a modern-day adventurer. Whatever the case, the most fascinating aspect is that individual human beings can exert a permanent influence on business and society. Cluster A follows in their footsteps with a typical portrayal of these entrepreneurs and their stories. More...
Often unobserved by the general public, the new generation of entrepreneurs is set to place its mark on our era. This generation – although far from homogenous – has certain experiences in common, and also a shared identity. After all, it has a pragmatic take not only on technological progress but also the dramatic economic developments of the last decade. This generation of entrepreneurs is both impartial and quick to identify opportunities where others see only crisis and decline. Under Cluster B, prominent exponents of this generation will show how they value – and also promote – this “push from below”. More...
When it comes to entrepreneurial activity, there is no limit to the possibilities. The way that new ideas manage to win through in remote business fields, and also in markets that appear saturated, never fails to surprise. Such developments are often preceded by fundamental technological or regulatory changes. Cluster C will also give a voice to those who stand for a style of entrepreneurial thinking – for example within large corporations or state-run bodies – that is far removed from the classical context of founder-run and family-owned companies. More...
Each entrepreneurial activity takes place under conditions set by society and the political system. The world of politics and the world of the entrepreneur are not separate entities; depending on the prevailing economic and political circumstances, to a greater or lesser degree they merge. The political reactions to the economic crisis show how precarious this relationship can be. That being said, entrepreneurs must always be critical about the desire of politics for authoritative controls. Cluster D will thus take a critical look at the economic and sociopolitical impact of political concepts designed to handle crises. More...
